What IS traditional marketing?
Traditionally speaking, such marketing components as advertisements,post cards, fliers, brochures, billboards, shelf-talkers, banners, posters and just about anything that would be considered print usually falls into that category.
Is traditional marketing dead?
Absolutely not. Although, since the web has exploded as a social media giant many marketing executives use traditional marketing along with social media and together they pack a very potent punch.
Should I use traditional marketing pieces?
This really depends on the type of business your in. If you're strictly an on-line company, social media and emailing to your existing opted-in clients might just do the trick together with facebook business pages and LinkedIn as well. There's also a very unusual way of getting new clients. They call is a telephone. Believe it or not, there's still the all important and successful strategy and face-to-face as well as voice-to-voice contact that many people still are more comfortable than emails. |
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